Sales Congruence

Selling in today’s healthcare environment requires more than product knowledge and skills. Your beliefs, values and genuine desire to create value for customers are often more influential.

The Sales Congruence Model™ identifies five dimensions that influence sales effectiveness.

Medical Sales Business Coach - Sales Congruence

View of Selling - I believe sales is a noble and honorable profession.

View of Abilities - I have the necessary talents and abilities to be highly successful selling in today's healthcare environment.

Values - A high degree of sincerity, integrity and honesty is evident in my behaviors.

Commitment to Activities - I understand all the activities necessary for success and diligently do them.

Belief in Product - I have a passionate belief that my products/services create value for customers

"Practicing the principles of Integrity Selling® will strengthen the dimensions of Sales Congruence as well as your selling skills."

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